Magnet Labs ApS
Company reg. no.: DK44536226
Holger Danskes Vej 12A, 1. TV.
2000 Frederiksberg

Privacy Policy

Last updated: Feb 3, 2025
At Magnet Labs, we take your privacy seriously, and we are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your personal information in accordance with the General Data Protection Regulation (GDPR).

Who we are

Magnet Labs ApS is a company headquartered in Denmark that provides online services and products to business customers.

Personal data we collect

We may collect and process the following types of personal data about you:
  • Contact information, such as your name, email address, and phone number.
  • Business information, such as your job title, company name, and business address.
  • Billing information, such as your billing address and payment details.
  • Usage information, such as your IP address, device information, and website usage data.

How we use your personal data

We may use your personal data for the following purposes:
  • Personal data is used to provide and enhance user-facing features
  • To provide our services to you, including billing and support.
  • To communicate with you about our services, including marketing and promotional materials.
  • To comply with legal and regulatory requirements.
  • To improve our services and to analyze usage data.

Legal basis for processing

Our legal basis for collecting and processing your personal data is based on your consent, our legitimate interests in providing our services to you, or to comply with legal obligations.

Data sharing and international transfers

We may share your personal data with third-party service providers, such as payment processors or IT support providers, in order to provide our services to you. We may also transfer your personal data to countries outside of the European Economic Area (EEA) if necessary for the purposes of providing our services to you.
We only use providers that are renowned for the adherence to international data protection and privacy conventions.

Data retention and security

We have established and will maintain adequate organizational and technical measures in order to protect your personal data against unauthorized access, accidental loss, or destruction.
We will retain your personal data for as long as necessary to provide our services to you, and in accordance with legal and regulatory requirements.
In the event of a security breach where we estimate that there is a high risk that your personal data may be misused, we will, without undue delay, notify you of such security breach. We will also inform you about what we have done to minimize the risk of misuse of your data.

Third-party services

We use the following third-party services to help us provide our services to you:
  • Google Cloud Platform: We use Google Cloud Platform to host our services and store your data. Furthermore, Google Firebase is used to process user authentication. We prefer to use Google Cloud Platform data centers located in the EU, but may also use services provided by Google Cloud Platform from data centers outside the EU.
  • OpenAI: We use GPT-4o to contextualize data read from invoices and for text classification purposes. No personally identifiable information is ever used in our prompts.
  • GoCardless: We use GoCardless as our partner for supplying bank transaction details of our customers following their consent and verification.
  • Amazon Web Services: We use AWS SageMaker, a cloud-based machine learning service, to develop, train, and deploy machine learning models that enhance our services. No personally identifiable information is ever shared with the service.
  • Stripe: We use Stripe to process payments and send invoices.
  • Plausible: We use Plausible for website analytics to gather anonymous usage data concerning your interactions with our website. This information aids us in optimizing the user interface. Plausible is hosted in the EU and abstains from using cookies or collecting any personally identifiable information.
  • LinkedIn: We use LinkedIn's analytics and insight script to gauge the effectiveness of our marketing campaigns. It allows us to monitor the impact of our campaigns, providing insights into user engagement, behavior, and whether they sign up to Magnet.

Cookies and tracking technologies

We use cookies and similar tracking technologies to enhance user experience, analyze website traffic, and improve our services. A cookie is a small text file stored on your device when you visit a website.

How we use cookies

We use cookies to:
  • Enable core website functionality and ensure security.
  • Remember user preferences and improve the user experience.
  • Analyze website usage through anonymized analytics.
  • Measure the effectiveness of marketing campaigns.

Types of cookies we use

We categorize our cookies as follows:
  1. Essential cookies: Necessary for website functionality, security, and authentication.
  1. Performance cookies: Help us understand user behavior and improve site performance.
  1. Marketing cookies: Used to track user engagement and improve advertising relevance.

Third-party cookies

Some of our service providers may set cookies on your device, including:
  • Plausible Analytics – Collects anonymous usage data without cookies.
  • LinkedIn Insights – Tracks user engagement for marketing analytics.

Managing cookies

You can manage or disable cookies through your browser settings. However, restricting cookies may affect the functionality of our website.
For more details on how we handle cookies, contact us at hi@getmagnet.io.
This section ensures transparency while allowing users to manage their preferences. Let me know if you’d like any modifications! 🚀

Your rights

You possess the right to access, rectify, or erase your personal data, along with the right to object to or limit the processing of such data. Additionally, you hold the right to data portability and the right to file a complaint with a supervisory authority.

Changes to this privacy policy

We will keep this privacy policy updated over time. Hence, changes may occur and they will be clearly communicated on our website. We encourage you to review our privacy policy periodically.
Should you have any inquiries regarding this privacy policy or our data processing procedures, kindly reach out to us at hi@getmagnet.io.